ÅFRÖSWÈ̩DÉ̩ – A visual celebration of both
This photography project aims to visualize and celebrate what integration feels like, when we can seamlessly blend all facets of our identities without having to choose one or the other.
The blue background and yellow facial accents symbolize the Swedish flag and identity, while mixing both African and Swedish-inspired attire plus accessories symbolize either integration or a blending of both.
Whether you were born here or moved here, this project celebrates all facets of you.
The creative idea was developed back in 2018 by Hasselblad Heroine and award-winning photographer Lọlá Ákínmádé Åkerström. For her pilot shoot, Lola partnered with wardrobe stylist and costume designer Sarah Ismail to bring the visual combinations to life. She also partnered with students from Black woman-owned Swedish makeup brand älliés makeup and its academy.
Our goal is to photograph hundreds and potentially thousands of residents proudly celebrating all parts of their identities including being Swedish.
All photos are shot with a Hasselblad (X2D or X1DII) + XCD 90 lens
Contact us below to learn more and for all inquiries regarding this project.